Integrated Marketing of Super Scoopy: Pet Clean-Up Bags CLIENT PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS LAUNCHED 2012-on HIGHLIGHTS * Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: “Get a year’s supply in just one box!”. Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch. * Brand identity, product packaging design, website, and logistics * Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. ‘Official Poop Bag’ at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show. * Developed marketing partnerships with the Canadian Cancer Society’s Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more. * Integrated marketing including a ‘Pet Comics Contest‘ using Giant Step’s ComicReply online contest platform – upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free […]
Read OnIntegrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
Read OnOnline Trivia Contest at Advertising Week CLIENT CANADIAN ADVERTISING MUSEUM LAUNCHED 2012 Visit The Site HIGHLIGHTS * Created an online trivia contest for the Canadian Advertising Museum as a promotion for the museum during AdvertisingWeek (using Giant Step's ComicReply online contest platform) * Participants answer multiple-choice questions - testing their knowledge of Canadian advertising history (facts about agencies, campaigns, personalities, etc.) * Daily top winners announced during the week-long event * Created print and social media promos
Read OnLab Logo & Siggraph Conference Exhibit CLIENT University of Toronto, Fl_UI_D Labs LAUNCHED 2007 Visit The Site HIGHLIGHTS * Design logo for a UofT Engineering lab * Conceptualized exhibit for Siggraph 2007 * Designed posters, brochures, postcards * Created a sponsorship kit for the event
Read OnFilm Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
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