Site Updates & Custom Calendar CLIENT ASHKENAZ FESTIVAL & FOUNDATION LAUNCHED 2016 Visit The Site  

Integrated Marketing CLIENT OFF CENTRE MUSIC SALON LAUNCHED 2009-present Visit The Site HIGHLIGHTS * Concerts at the CBC's Glenn Gould Studio (now at Trinity St. Paul's Centre) * Marketing strategy and execution * Integrated campaign: Web, Print, PR, Ads ABOUT THE PROJECT Off Centre Music Salon presents classical music in an innovative atmosphere that evokes the spirit of a 19th century European salon. Held on Sunday afternoons at Toronto’s Trinity-St. Paul's Centre, Off Centre seeks to inspire, educate and entertain by drawing connections between music, history, literature, art, design, and theatre through informative mini-lectures, readings by eminent Canadian scholars and performers. PROJECT SUMMARY INDUSTRY Entertainment, Music, Events, Non-Profit AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, WordPress DELIVERABLES Website, Video, Flyers, Social Media Engagement, Ticket Sales SERVICES Marketing Strategy, Creative Concepts, Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development, Writing, Video Production, Social Media Marketing, Public Relations (PR), Marketing Outreach, Search Engine optimization (SEO), Search Engine Marketing (SEM), eCommerce

TV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005  festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]