Boutique Travel Agency Website & Print Ads CLIENT CONNORS & CO. TRAVEL LAUNCHED 2004 Visit The Site HIGHLIGHTS * Web presence for boutique travel agency that designs unique travel arrangements ( i.e. honeymoon in the side fo a volcano ) * Print ad best-seller at WCM auction * Digital strategy for fashionable travel boutique * Online presence, integrated branding ABOUT THE PROJECT Connors & Co. Travel designs custom travel packages for people who look for unique and affordable vacations. Located in fashionable Yorkville, Connors designs unique adventures, honeymoons, group trips and incentive tours. In order to maintain a presence on the internet, Connors and Co. Travel needed a unique web site to attract potential clients and tempt current clients with unique and unusual trip plans. Working closely with the owners Giant Step reviewed Connors and Co.'s brand imagery and business expansion plans, and developed an internet strategy that would extend their current operations. The solution included a web site design that took a fashion-based direction, taking advantage of the company's Yorkville location and their customers' design preferences. The web site design merges perfectly with the Connors' office interior design, leading to a strong corporate image that is memorable and exciting.
Read OnMarketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]
Read OnIntegrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured  to launch a new product * 1000  Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
Read OnMenteer Mentoring Platform Client Deployments CLIENT CAREER SKILLS INCUBATOR LAUNCHED 2016 Visit Career Skills Incubator Visit Menteer HIGHLIGHTS * Menteer is a product of the Career Skills Incubator * Funded by CIRA as aa platform for connecting mentors and mentees * We customized the platform for various client implementations: * Electricity Human Resources Canada (EHRC) * Emerging Leaders for Solar Energy (ELSE) Canada * New Brunswick Community College (NBCC) * Wood Manufacturing Council (WMC) * University of Western Australia (UWA)
Read OnWeb Presence for Monthly Speaking Series CLIENT TORONTO TALKS / LMS PROLINK LAUNCHED 2004 Visit The Site "Giant Step understood our strategic goals and translated them into successful, technically creative solutions, while supporting us every step of the way" - John Klotz, Chair, Toronto Talks HIGHLIGHTS * Digital Marketing for a monthly business event * 50-100 attendees/month for over 8 years running * Custom Content Management System (CMS) * Online calendar, presentations, discussion forum * Email newsletter marketing using ThinData EMS * Digital marketing strategy for financial planners * Produced financial mentoring / resources site * Generating leads through surveys and events * Generating sales for financial service companies ABOUT THE PROJECT Toronto Talks is a speaking series that provides members the opportunity to hear from Toronto's leading experts in the fields of Internet and E-Commerce, Management, Leadership skills, Personal Development and Business Development skills. After three years in operation, Toronto Talks needed a new look and a more functional web site that is more helpful for its growing membership base. While updating the site, the founders wanted to use the latest in digital marketing to generate more leads from the events. Giant Step developed a scalable design for Toronto […]
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