Canadian Launch of LCD TV Brand CLIENT DiBOSS (CANADA) Inc. LAUNCHED 2007 Visit The Site HIGHLIGHTS * 8th largest LCD TV brand in the world * Canadian launch of a Korean company * Web presence, catalog, service tools * Global leader - 8th largest LCD TV manufacturer * Recently entered the Canadian market * Canadian branding for Korean-based company * Online presence positioning a high-end brand * Consumer electronics web site development * Featuring products, ads, customer support tools ABOUT THE PROJECT DiBOSS is a multinational LCD TV brand, quickly becoming a leader in the digital LCD TV market worldwide. With Manufacturing plants in Asia and Europe, DiBOSS is the 8th largest LCD TV company, with 3 percent of the market worldwide. DiBOSS recently began marketing in Canada and needed a Canadian website to present the DiBOSS brand and products to the Canadian market. Giant Step designed and developed the website for DiBOSS Canada, targeting high-end electronics consumers. The site features all available products, product registration and warranty tracking forms, along with TV and online ads for the LCD TVs. PRESS MarketNews.ca >

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Online Campaign for Mobile Phone Service CLIENT MOBILEMISER LAUNCHED 2006 Visit The Site HIGHLIGHTS * Campaign concept for mobile long-distance plan * Start-up by co-founder of Lavalife Corporation * Collaboration with award-winning art director * Online presence design and development Mobilemiser is a service designed to help mobile phone users save money on long distance phone calls. Mobilemiser is the brainchild of Rasool Vergee, co-founder of Lavalife, North America's first voice and web-based dating service, which sold for $180 million in 2004. The service gives mobile phone users a local number connected directly to the long distance number they call. Once registered in the program, long distance calls are so inexpensive, that customers can consider every call as a local call. Mobilemiser needed a web presence that conveys their message to customers, entice visitors to signup, and connect to the digital registration system for the phone service. In collaboration with award-winning art director Ronnie Napoleon Periera, Giant Step designed the website as a 'calling card' for the service. Since the service is designed for people who want cheaper long distance without the burden of calling cards, the design naturally fit to market the new mobile service. With an original layout, […]

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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured  to launch a new product * 1000  Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]

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Website Design and Development

CLIENT THORNHILL WOODS SHUL LAUNCHED 2009 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://www.thwshul.com"]Visit The Site[/custom_button] HIGHLIGHTS * Design logo options * Designed and developed website

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Updated Wordpress Site

CLIENT GEEKSPEAK (for Inner City Angels) LAUNCHED 2013 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://www.innercityangels.ca"]Visit The Site[/custom_button] HIGHLIGHTS * Updates to Wordpress site * Non-Profit supporting youth through art

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Career Training Wordpress Site

CLIENT CAREERS BY DESIGN LAUNCHED 2016 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://www.careersbydesign.ca"]Visit The Site[/custom_button]  

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Menteer Mentoring Platform Client Deployments CLIENT CAREER SKILLS INCUBATOR LAUNCHED 2016 Visit Career Skills Incubator Visit Menteer HIGHLIGHTS * Menteer is a product of the Career Skills Incubator * Funded by CIRA as aa platform for connecting mentors and mentees * We customized the platform for various client implementations: * Electricity Human Resources Canada (EHRC) * Emerging Leaders for Solar Energy (ELSE) Canada * New Brunswick Community College (NBCC) * Wood Manufacturing Council (WMC) * University of Western Australia (UWA)

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Interactive G12 Math Exercise Apps

CLIENT CFA COMMUNICATIONS (for an education publisher) LAUNCHED 2011 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://www.cfacommunications.com"]Visit The Site[/custom_button] HIGHLIGHTS * Developed a series of interactive applications that help students understand and practice solving high school math problems * The apps are set to be used online, on DVD, and also on interactive SMART boards in the classrooms * The product was developed for a major educational publisher in collaboration with several companies, school board, and teacher reviews. * The product is being used in schools

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Online Trivia Contest at Advertising Week CLIENT CANADIAN ADVERTISING MUSEUM LAUNCHED 2012 Visit The Site HIGHLIGHTS * Created an online trivia contest for the Canadian Advertising Museum as a promotion for the museum during AdvertisingWeek (using Giant Step's ComicReply online contest platform) * Participants answer multiple-choice questions - testing their knowledge of Canadian advertising history (facts about agencies, campaigns, personalities, etc.) * Daily top winners announced during the week-long event * Created print and social media promos

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Program Brochure & Website CLIENT NATIONAL DISCOUNT FUNDRAISERS LAUNCHED 2004 Visit The Site HIGHLIGHTS * Design of print ads and brochures to market fundraising products * Used to sell fundraising products to schools * Portion of sales supports SickKids Hospital / SickKids Foundation * Introduced Gogo's Crazy Bones as a potential fundraising product in schools. This resulted in Gogo's becoming a best-selling fundraising product and receiving the 'Parent Tested Parent Approved' award.

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