Film Site & Social Network CLIENT Artesian Films LAUNCHED 2015 Visit The Site HIGHLIGHTS * Custom responsive website for documentary feature film * Custom social network site for musicians and fans * Music remix contest using ComicReply * PR and social media marketing PROJECT SUMMARY INDUSTRY Entertainment, Media, Music AUDIENCE General Audience TECHNOLOGY HTML,CSS, Javascript, WordPress DELIVERABLES TV Ad, In-Theatre Ad, Video, Web Site SERVICES Website
Read OnCelebrity Agent WordPress site CLIENT RASTAPHIL ENTERTAINMENT LAUNCHED 2015 Visit The Site HIGHLIGHTS * Created website for celebrity promotional agency * Custom WordPress site PROJECT SUMMARY INDUSTRY Entertainment, Media, Marketing AUDIENCE General Audience TECHNOLOGY Wordpress, HTML, CSS, Javascript DELIVERABLES Website SERVICES Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development
Read OnDigital Marketing & Product Development CLIENT Umpires Media LAUNCHED 2013 - present Visit The Site HIGHLIGHTS * Updated business strategy, branding and marketing collateral * Designed and developed a new web site * Designed product demo: multi-platform UX for finding sports rules * Created introduction video and social media promos * Created investment kit: prospectus, presentation, infographicsPROJECT SUMMARY INDUSTRY Entertainment, Media, Sports AUDIENCE General Audience TECHNOLOGY HTML, CSS, Javascript, WordPress, PHP, MySQL, API DELIVERABLES Website, Content Management System (CMS), Pitch Deck, Investment Kit SERVICES Graphic Design, User Interface (UI), Experience Design (UX), Web Design, Web Development, Writing
Read OnTV Commercials CLIENT FIRST TAKE INTERNATIONAL STUDENT FILM FESTSIVAL LAUNCHED 2005 Visit The Site HIGHLIGHTS * International film festival for student productions * Produced four 30 second TV spots * Concept development and video production * Played on TV + before all 63 films in the festival * Sponsors Delta Chelsea, Quizno's Subs + more * Produced festival ads for Dose Magazine ABOUT THE PROJECT First Take is a film festival featuring student shorts and feature films from around the globe. Since 2001, the yearly festival includes film screenings, panel discussions, seminars and launch parties. Focusing mostly on works by 14-24 year old high school, college and university students, the festival receives project submissions from dozens of countries and commemorates excellence in student films. In 2005 First Take approached Giant Step for the production of a festival trailer. The trailer turned into four 30 second TV ads for the festival, which were featured on TV and screened before each of the 63 films in the festival. The spots were made to generate interest and attendance at the festival, as well as position First Take as an easy-going, fun-filled festival for student films. Giant Step also produced full-page print ads for […]
Read OnOnline Karaoke Contest CLIENT Linus Ent. ( True North / Children's Group ) YEAR 2010 Visit The Site HIGHLIGHTS * Social media marketing for children's record * Kids sing over instrumentals * Customizable animated music videos * Live music chart ( based on views / votes ) * Superstar instrumentals sold online/stores * Sold at HMV, Chapters / Indigo and morePROJECT SUMMARY INDUSTRY Music, Entertainment, Media AUDIENCE Preschool, Kids, Parents TECHNOLOGY HTML, Flash, PHP, MySQL DELIVERABLES Website, Karaoke Contest, Content Management System (CMS), User Accounts SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production, 2D Animation
Read OnYouth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]
Read OnTV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005 festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]
Read OnCollectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]
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