TORONTO, ON, October 30, 2006 — Clean Freak Patrol Ltd. has launched a highly-entertaining educational website for Clean Freak Patrol: Superheroes of the Micro World! Cartoon characters make washing hands fun for kids with music videos, songs and interactive games at www.cleanfreakpatrol.com.
Four lovable animated cartoon characters – Combat, Missy, Karate and Princess Fairy teach kids six and older about the importance of hand hygiene in a fun and entertaining way.
The website invites children to enter the Germ Elimination Contest and win Video iPods. Kids who sign up online automatically receive the free mp3 song “Everybody Tell Somebody” produced by Dean Jarvis (Nelly Furtado’s Musical Director). Every time they send an E-Card to friends containing an educational message about the importance of hand hygiene, they accumulate Germ Elimination Points towards prizes. Individuals, teams and schools will win prizes for obtaining the most points. The song also has a 3D animated music video – with a ‘Clean Freak Patrol’ trailer available on YouTube.com
This audio and visually exciting online experience also contains games, a comic book, an audio “Book of Germs”, colouring pages and many other fun and educational activities for kids.
A DVD Single of the song and video is for sale online. It includes the full animated video and bonus extras. The DVD is priced at $3.99 – it is the first of a line of edutainment, kid-safe products that will be available later this year in major retailers. A portion of the proceeds from all sales go to charity.
Designed to become an entertaining educational web portal for children, the site was developed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca). “This on-going Public Service Announcement Campaign promotes hand hygiene as a preventative measure against the spread of germs and illness” commented Norman Evans, Founder of The Creative Marketing Network. PSA ads are available now for re-distribution through television, radio, Internet and print media. Broadcasters and publishers are invited to pick up copies of the PSA’s for use on their networks and publications at www.cleanfreakpatrol.com/mediastore.
For the Clean Freak Patrol animated cartoon music video, visit http://cleanfreakpatrol.com/videos/musicvideo
Spread the Word – Not the Germs! Visit www.cleanfreakpatrol.com
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN’s STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.