Clean Freak Patrol At Health Minister’s BBQ
TORONTO, ON, August 27, 2007 —On Saturday, August 18th, the Clean Freak Patrol introduced a fun new way to improve kids’ hygiene at Ontario Health Minister George Smitherman’s Community BBQ.
The Clean Freak Patrol are four lovable cartoon characters who make hand-washing fun for kids using music, animation, online games, comic books, a talking web site, contests, and more. “Hand washing is the best way to prevent the spread of all flu viruses,” says Michael Morris, President of Clean Freak Patrol Ltd. “Kids are receptive to cartoon characters, making them great advocates for the cause”.
In collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca), Clean Freak Patrol has launched a national Back-to-School public awareness campaign, which includes outdoor billboards, television ads, an interactive website at www.CleanFreakPatrol.com and special kid-friendly hygiene products exclusively at Shoppers Drug Mart (www.shoppersdrugmart.ca) featuring the Clean Freak Patrol cartoon characters and their message: “Spread the word, not the germs”.
On Saturday parents and kids had an opportunity to meet the Clean Freak Patrol cartoon characters at Minister Smitherman’s Community BBQ at Allan Gardens Park. For photos and videos of the event visit
Michael Morris, President of Clean Freak Patrol Ltd. is available for interviews for all media organizations.
Spread the Word – Not the Germs! Visit www.cleanfreakpatrol.com
ABOUT ONTARIO HEALTH MINISTER GEORGE SMITHERMAN
George Smitherman (www.health.gov.on.ca/english/public/ministry/bios/smitherman.html) serves as Ontario’s Minister of Health and Long-Term Care and as the Member of Provincial Parliament for the downtown Toronto riding of Toronto Centre-Rosedale. He has served as Ontario’s Minister of Health since the McGuinty government took office in November of 2003. In September 2006, Ontario Premier Dalton McGuinty appointed Mr. Smitherman as Deputy Premier.
ABOUT SHOPPERS DRUG MART CORPORATION
Shoppers Drug Mart Corporation (www.shoppersdrugmart.ca) is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Quebec). With more than 1,010 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in every province and two territories, the Company is one of the most convenient retailers in Canada. The Company also owns and operates 60 Shoppers Home Health Care stores, making it the largest Canadian retailers of home health care products and services.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN’s STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
CMN – The Creative Marketing Network Inc.