Giant Step presents at the 11th international View Conference for computer graphics in Italy. October 27, 2010 ‘Maximizing Online Engagement of Branded Content‘ Giant Step presents at the 11th international View Conference for computer graphics in Turin, Italy OndeQuadre interview >>
Read OnGiant Step delegates in the Ontario Multimedia Mission to France and Italy. October 24-29, 2010 Ontario Multimedia Mission to France and Italy Giant Step participates in an Ontario Exports trade mission to meet with animation and game companies abroad. The comprehesive program included visits to animation studios, one-to-one meetings with companies from the regions of Lyon, France, and Turin, Italy, in collaboration with Interactive Ontario and many partners in the regions, including: France – Imaginove, Only Lyon, Trade Commission of Canada in Paris Italy – Think Up, Turino Chamber of Commerce, Turino Film Commission, Piemonte Business Promotion, Virtual Reality & Multi Media Park, La Poudriere, Canadian Embassy in Rome
Read OnCanadianBusiness.com – “Sharing memories is now easy with MemorialMatters.com” Full article >
Read OnITBusiness.ca – “Small firms look forward to Adobe CS5” >> “… Giant Step also uses Adobe Flash for adding animation and interactivity to Web pages. It also uses Adobe AIR, a tool for building rich Internet applications that run outside the browser on multiple operating systems. “These help us add interactivity to any design, such rich media content, animated content, video, and comic strip dialog bubbles,” said Katz. He said Giant Step used Adobe tools to create a special site targeted at the online community for children’s plastic toy Gogo Crazy Bones. The collectible character-based Crazy Bones were very popular with young children in the late 1990s and early 2000s. Last year, the manufacturers approached Giant Step to put a social media spin on the franchise. Giant Step developed a site that allowed fans to post their own Crazy Bones themed home videos, cartoon strips, photos and “mutations.” Within a year, the fledgling site developed a community of more than 100,000 fans. The site was also honoured for excellence in design, development and implementation at last year’s Interactive Media Awards event.”
Read OnGil Katz shares Giant Step’s Social Media expertise and experience in a panel discussion at the Digital Strategies Conference, a part of Canadian Music Week at the Fairmont Royal York Hotel in Toronto. Social Media – Opportunities to Increase Revenue and Brand Loyalty by Engaging in Online Communities This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media. Panelists Giovanni Gallucci, Social Media Ninja/Author/Speaker (USA) Kobi Gulerson, Senior Account Exec., MacLaren MRM (Canada) Gil Katz, Managing Partner, Giant Step (Canada) Jake Maas CFO & Head of Business Dev., LivingSocial (USA) Moderator: Sonny Mayugba, Bus. Dev. Director, Sacramento Press (USA)
Read OnMarch 10, 2010 Live@CMW: And You Thought You Knew Social Networking… Live coverage from Digital Strategies Conference, Canadian Music Week, Toronto Social Media – Opportunities to Increase Revenue and Brand Loyalty by Engaging in Online Communities Panelists: Giovanni Gallucci, Social Media Ninja/Author/Speaker (USA) Kobi Gulerson, Senior Account Exec., MacLaren MRM (Canada) Gil Katz, Managing Partner, Giant Step (Canada) Jake Maas, CFO & Head of Business Dev., LivingSocial (USA) Moderator: Sonny Mayugba, Bus. Dev. Director, Sacramento Press (USA) On the issue of awareness among buyers… Mayugba: vocabulary on ‘social media’ typically includes Facebook, MySpace, Twitter, etc., but often ends there. But how about other networks? Galucci: Think overall picture, don’t only try to sell through Twitter, etc. “There are plenty of ways to do direct sells, Twitter is not it,” also, MySpace is still a huge network for music, and a huge, huge site. And, skip the bleeding edge. “What you need to know is where is everyone is right now,” which means YouTube, MySpace, Twitter, Facebook, etc. On building a community… Katz: Important to ‘build your own community’ and make it sticky, engaging. Galucci: contests work, especially when spread across the important channels like YouTube. Cites a case study of a client using $100,000, and […]
Read OnActivision signs Pokemon’s rival – Activision is to release video games based on the Gogo’s Crazy Bones franchise after agreeing an exclusive licensing deal. Full article >
Read OnBreakthrough Films & Television, Martomagic and PPI Worldwide Group have partnered to develop a television series for retail’s hottest collectible toy – Gogo’s Crazy Bones. Full article >
Read OnToys“R”Us Time Square will be handing out over a million promotional Gogo’s Crazy Bones packs to people participating in the Macy’s Thanksgiving Day parade See article >>
Read OnLicensing.biz magazine article – “Now Gogo’s Head Online” by Samantha Loveday See article >>
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