Giant Step presents as a finalist in the 2011 Digital Launch Pad competition, a new partnership of nextMEDIA and the National Association of Television Program Executives (NATPE) Giant Step presented the Gogo’s Crazy Bones online fan club, which was recently launched with unique content for Poland, Colombia, and Israel. The session focused on the power of leveraging online User-Generated Content (UGC) contests to maximize marketing results on the web. Giant Step’s online Engagement Machineconcept provided a high-level view of digital marketing for content brands, as well as a collection of Digital Modules that enable online audiences to create personalized branded content. About the nextMEDIA Digital Launch Pad Produced in partnership with NATPE, The nextMEDIA Digital Launch Pad seeks out and showcases the hottest emerging online properties, the most innovative new apps, games and tech solutions, and the freshest ideas from video content creators. Our goal is to connect emerging content producers and technology developers with interactive agencies, broadcasters and publishers hungry for new ways to reach out to wired audiences and consumers. Entries to the Launch Pad are reviewed by an expert panel of industry leaders, and up to 6 finalists are selected to showcase live at NATPE. www.nextmediaevents.com/natpe/ About nextMEDIA Since its inception in […]
Read OnGiant Step selected as a finalist in the nextMEDIA Digital Hot List for gogoscrazybones.com in the Hot Online Property category.
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